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In this article we’re going to look at the subject of matched betting with multiple accounts – and by that we mean having more than one account at the same bookmaker. This is done by holding accounts that you run in other people’s name (friends or family members), not just your own.

In the matched betting community, this has been nicknamed ‘gnoming’. It’s also known as ‘multi-accounting’.

Honestly, you’re not going to find this written about very openly on the internet as it’s a taboo subject, even among matched betters. But it’s clear there are people doing it. Plenty admit to it on internet forums. And, of course, it’s allowing them to make much more money than if they had just one set of accounts. So maybe it’s worth a look.

In this article we’ll take a look at some of the things that you should consider if you’re going down this route.

Just a word of caution, though: this does not constitute any legal or tax advice. The below has been put together as a collection of viewpoints based on what others have told us about doing it. What you choose to do with this information is entirely your responsibility.

Is matched betting using multiple accounts legal?

In matched betting, you pose as a regular punter in order to harvest offers and freebies from the bookmakers – all the while you’re actually laying off your bets in a risk-free way so you’re guaranteed profits. Although it’s perfectly legal, some might view it as an inherently murky activity.

Doing matched betting on your own account is already not really in the spirit of what the bookmakers want you to do (and we know this, because they will close your accounts if they suspect you of being a matched better). But does the idea of running multiple accounts at a bookie – using the names of friends and family – cross an altogether different line? Might it even be illegal?

As we’ve said above, we’re absolutely not in a position to give you any legal advice on this. Whilst we haven’t seen anything definitive on the legality of operating bookmaker accounts on behalf of others – either saying it is or is not legal – if you choose to go ahead with this activity, you do so entirely at your risk. It’s extremely grey territory.

One thing, however, is clear. If you’re setting up accounts with bookmakers on behalf of other people then you must have their permission. To do so without that would be identity theft. And you won’t get far with it anyway, for the following reasons:

You may be asked to provide identity documents, and background checks to open accounts.
Bookies are likely to require you to fund those accounts using a bank account in the same name as the customer (and even if they don’t, making transfers from seemingly unrelated bank accounts is likely to arouse suspicion).

So, first things first, make sure that you have the permission of the other person, and tell them what you’re doing. If they’re not fully onboard with it, then leave it well alone.

Getting the cooperation of friends and family

Having explained the concept to the friend or family member, if they’re still prepared to listen to you, you’re going to need to agree with them how this is going to work.

They’re unlikely to let you make money using accounts in their name if there isn’t something in it for them. Get ready to give them some cash.

It seems that people have tried two methods to compensate the other party:

Offer them a percentage of your profits
Offer them a fixed monthly payment

From the feedback of those doing it, the latter option is the clear favourite. Giving them a percentage of the profits makes the arrangement more complicated. You’ll constantly have to calculate the amount due, and they may have suspicions you’re not being entirely honest / accurate anyway.

With a monthly fee, things are clearer.

Setting up and operating a multiple matched betting accounts

Keep in mind that the bookmakers are always on the lookout for irregular activity. So anything that doesn’t fit with the profile of a normal punter will raise suspicions. If the bookmaker realises what you’re doing, they will close your gnoming account, and may also gub your own one too!

The feedback, from those using multiple accounts, is that you’ll want to consider a number of important safeguards:

1. Use different addresses and bank accounts

Whilst there are plenty of stories of people having opened up accounts at bookmakers in the name of their wives, not all bookies are open to that sort of thing. Ideally, you don’t want to open up too many accounts under one address. If a bookie sees that you’ve opened 5 accounts at one address for you, your sister, your mum, dad, and gran – they’re probably going to look into that.

But don’t just make up addresses, they need to be where the person actually lives! You may be asked for proof of address.

You also need to use different email addresses.

Equally, you want to be using different bank accounts. There’s more on that below.

2. Use different IP addresses

An IP address shows a bookmaker where you’re accessing the internet from. Again, too much activity coming from one IP address may result in your accounts being flagged.

The chat amongst matched betters is that you want to use a different device and connection for each set of accounts. Many of them have got cheap phones (on a SIM only plan – do NOT connect it to WIFI or it will use the same IP address as anything else using that WiFi connection) to avoid it looking like there are multiple people using the same IP address and device.

You can get a cheap, functional smart phone like this one on Amazon for only £50-60. So it’s not a huge drag on profits. If it reduces the chances of you getting gubbed then it’s a sound investment.

If that seems a bit much, you could always try getting a decent VPN, which will hide your real IP address when you use the internet.

3. Vary behavior between accounts

Here, the advice seems to be to try logging into accounts at different times and varying user behaviour slightly. If you’re doing identical bets across all accounts at much the same times then that could raise some questions.

Laying bets at the exchange, for multiple bookmaker accounts

The betting exchanges, where you place your lay bets, don’t care if you’re matched betting. They’re also not the ones giving you any bonuses where you make your profits.

So, even if you’re running accounts at the bookies in a dozen different names, you can just use a single account at the exchanges. There’s no problem with that, but bear in mind that you might need to increase the size of your cash float in order to have enough capacity for your lay bets.

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Bank accounts for multiple matched betting accounts

Transferring into a betting account from a bank account that doesn’t match the user’s name is suspicious, and in many bookies might not even be possible. So you need to make those transfers in from account in that person’s name

The banking situation is, for us, the greyest area out there. Some people recommend that you set up a new account in the person’s name (obviously with their permission) and you have control over it, and the debit card is in your possession. Not a single bank out there would consent to, or recommend, this arrangement – but people clearly do it. This arrangement has clear risks for both the person whose name is being used, and the person setting up the account.

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